Support Policy Page

Incentive and support policies for new sellers in TikTok Shop

Policy incentives for new sellers

  • Incentives and support for sellers: New sellers in TikTok Shop, the entry time will be "from July 1, 2023

  • Policy effective time: from 00:00 on July 1, 2023

  • Scope of application: Global

  • Incentive content: Support funds will be sent directly to the store balance

  • Target audience: New merchants arriving in July 2023

  • Distribution method: Directly to the new merchant’s store balance on July 1, 2023


USD purchase amount

U.S. dollar support fund

500

50

1000

150

5000

700

10000

1500

30000

5000

  • Entry time: refers to the date when the merchant is approved in the TikTok Shop cross-border store

other instructions

  • If stores that violate regulations that do not meet the platform's requirements or receive incentives are found to have malicious orders, false transactions, or excessive returns and refunds, the platform will have the right to suspend their participation qualifications and withdraw all or part of their rewards. And after one violation, you will no longer have the opportunity to enjoy the policy incentives.

  • This policy is compiled by the TikTok Shop platform, which has the right to adjust, explain, and update and release it in the form of a formula based on business development.